The southern city of Saranda, every summer continues to attract tourists from every corner of Europe and the world. Its usual population is 25.000 inhabitants, which usually reach six figures during the months of July and August.
Precisely with the city of the Albanian Riviera, the World Bank has given away its online blog with an article called 'Step By Step', an in-depth study on how to improve the Albanian tourism potential.
"Step by Step": Enhancing the tourism potential of southern Albania
In recent years, in Albania, tourism has increased significantly, especially in places like Ksamil, Saranda and Durres. From August 2017 to August 2018, according to the INSTAT, Albania has hosted about 2,1 million tourists, registering an increase of 16,8% compared to the previous year.
This figure will continue to increase in the coming years, also considering that, on the occasion of World Tourism Day, the Albanian Ministry of Tourism has indicated that Albania aims to attract 10 millions of tourists by 2025.
How can Albania improve its potential?
Meanwhile, how can popular Albanian destinations like Saranda improve their local infrastructure and public spaces to more effectively absorb this huge increase in visitors?
Saranda, with its breathtaking natural features and cultural resources, is a good starting point for this discussion. The city, in fact, faces the challenges of mobility and the lack of public spaces.
Today, you can hardly walk on the waterfront as it is overcrowded. It is the main public space of the city, but it is simply not able to accommodate the growing number of tourists who visit the city every year.
Furthermore, the stairs that connect the upper areas of the city with the waterfront are no longer safe and are in desperate need of renovation. To address the lack of public spaces and improve mobility within the city, the Albanian government has launched a project supported by the World Bank, which includes the renovation of the stairs and the rehabilitation of the waterfront.
These two investments are just the beginning of a series of urban redevelopment activities: in addition to Saranda, Përmet is included in this project, and the two spectacular UNESCO World Heritage sites of Gjirokastër and Berat.
In addition to urban upgrades and infrastructure improvements, the project also focuses on improving tourist sites in southern Albania and supporting the tourism sector, for example by developing new tourism products by linking them to potential markets.
These updates, in fact, have a doubly positive effect: they make cities like Saranda more livable for residents and at the same time make it even more attractive for seasonal visitors. In perspective, the redevelopment of public spaces will also strengthen the country's tourism potential and contribute to economic development and the creation of new jobs.
World Bank: how to improve the tourism potential of Southern Albaniahttps: //www.turismo.al/2018/11/banca-mondiale-albania/
Posted by Tourism Albania on Tuesday, November 13, 2018
This article was originally published in turismo.al , an Italian portal on Albanian tourism.
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