Albania has earned twelve positions in the "Travel & Tourism Competitiveness Report", moving from the 98esima last year to the 86esima of the 2019.
Il "Travel & Tourism Competitiveness Report 2019" is the biennial study carried out by the World Economic Forum in collaboration with international organizations including the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN) and the World Tourism Organization (UNWTO), which - thanks to the use of well 90 indicators - analyzes in detail the four main aspects that intervene in the tourist offer: environment, political and economic conditions, infrastructures and cultural and natural resources.
Although designed as a tool to understand and anticipate the trends and emerging risks of global tourism, thus directing policies and practices aimed at guaranteeing longevity to this strategic sector, the study provides an overview of the level of receptivity of 140 countries in the world, serving as a useful guide for future trips.
Travel & Tourism Competitiveness Report 2019: the quality of the tourist offer in Albania is growing
In general, the results of the report demonstrate the healthy growth of the sector, with greater competitiveness worldwide thanks to the improvement of the necessary infrastructures and sustainable tourism management practices.
Going into the specific analysis, the Country of the Eagles scored 3.6 (calculated through the average of all the indicators), while Spain, France, Germany and Japan that lead this ranking totaled 5.4.
Regarding the indicators, Albania has registered its best scores in the subcategories of environment, safety and security, health and hygiene, human resources and the labor market, priorities for tourism, price competitiveness. On the other hand, the worst scores were recorded in the sub-categories cultural resources, air transport infrastructures and international opening.
Thanks to these scores, Albania is ahead of countries like North Macedonia and Bosnia Herzegovina, but behind Serbia (83esima) and Montenegro (67esima).
To consult the complete report click on the following link