ERTV, or Edi Rama TV. It is the broadcaster that bears the initials of the Albanian Premier, who follows in direct streaming virtually all public activities.
This is the topic addressed by the Osservatorio Balcani e Caucaso in the article published on October 2 signed by Tsai Mali entitled "Albania, information in the digital age"
ERTV: in addition to the live streaming of the activities of the Premier Rama, it is ready to interview also the other members of the government and the common citizens who, with their stories, should represent the example of the successes of the socialist brand government.
In reality, more than a broad-spectrum television broadcaster, ERTV has taken the form of a cathode-ray tube Facebook, a mega-social brand of a self-congratulatory type.
Not even Rama makes it a mystery. 'RTV is the propaganda of the 2.0' policy, in which to go to fish among the comments to posts the questions you want to answer. Because this is the way to choose what to answer, without having the good old contradictory of the press conferences according to the American method.
It would seem the apotheosis of democracy (everyone can say and write everything); in reality it is the best ace up its sleeve to be able to pass only the messages you want, when you want.
The AMC notes, the Albania Media Council, an independent organization of journalists whose aim is to promote the self-regulation of the mass media.
In reality, the AMC does not even point the finger at ERTV as the broadcaster of Rama-pensiero. On the other hand, everyone does what he wants at home.
The complaint is aimed at underlining the monopoly that ERTV makes on any public intervention by the Premier, denying de facto access to the operators of other media. Which are forced to transmit either by using the public TV signal or by sending the live broadcast on ERTV. In practice, the package of information to be transmitted is delivered, perhaps open, surely reassembled for use and consumption of the landlord. With the high risk that Tirana and the policy rooms distribute fake news.
But if these are the accusations aimed at the current socialist government, it cannot be said that things go better with the center-right opposition led by the PD, which has circulated a circular for internal use in which there are guidelines on how to deal with the media and what are those televisions, sites or newspapers close to the majority that would even be avoided.
If Rama exaggerates in overexposure, the PD would seem to lack courage. A real pity, also in memory of the June administrative elections, for which the opposition would have had some good things to say about it.
A very delicate subject, on the whole, also analyzed in the light of the package ad-personam anti-defamation wanted by Premier Rama against the fake-news concerning him. Which, ideally, could also be a good thing, if it weren't for the one who judges what is one fake is the Audiovisual Media Authority, an institution employed by the government. In practice, pure conflict of interest is the gag policy.
The press no longer has the freedom to share its contents, copyright is systematically violated.
In the era of 2.0 communication, in which news travels literally in real time from one end of the world to the other, Albania cannot allow itself to present itself to the caged world in this tangle of personal interests that overwhelm the interest of the community.