International tourism in Albania in the 2017 has experienced a positive year, and all this has increased during the last year the construction of tourist-hotel residences; more than 53 permits have been issued throughout the territory, the highest value in the last four years for a total of approximately 89.000 square meters. Almost six times higher than the value of the 2016.
The increase in the influx of tourists, especially during the summer, is accelerating investment in this sector. Furthermore, the Albanian government tax package for the 2018, which provides for theVAT exemption for 10 years for the hotel at 4 and 5 stars, will bring even more investors closer to the sector over the years.
However, experts in economics warn that this state initiative, if not properly administered, risks generating a 'bubble'. Many hotels, in fact, were already ready before the government reduced taxes and many others, on the other hand, are ready to start to take advantage of government incentives, although no one guarantees them future productivity.
The international chains have important growth plans in Albania and also the national operators are active on the market, with development strategies. The prospects for the 2018 are positive and many initiatives are in the planning stages.
In the spring of this year the extension works of the hotel will endTirana International', located in the city center and owned by the company 100%Jackets'. In the same way the works for the brand will end Hilton Garden Inn, which wants to increase its housing offer by 20% a Tirana . A multi-storey tower will also be built, which for 30% will be dedicated to hotel service; will rise in the center of Tirana, where the Chamber of Commerce is now located.
Furthermore, a wave of new hotels is already under construction on the southern and Adriatic coasts. Such as reported from the Albanian magazine Monitor, hotel managers and managers unanimously argue that in Tirana overcapacity is being created, which consequently will lead to "distorted" competition if foreign investment and tourists do not progress hand in hand.
The hope for managers and managers is the growing demand for tourist groups. Although many of these require cheaper accommodation and not four or five-star hotels.