The Albanian market will soon have a national brand in support of the development of agribusiness and tourism.
The Government, in collaboration with various organizations, will promote high quality domestic products in order to develop the economy and tourism.
This will be achieved through the "Brand Albania" project, which aims to create an authentic Albanian brand.
During the presentation of the project, supported by USAID (United States Agency for International Development) and Creative Business Solutions, the Albanian Turisimo minister Blendi Klosi stressed how this initiative is based on the protection and promotion of the Albanian product as tourism development in the country:
"This is a concrete commitment of all institutions to make Albania a particular tourist destination and one that will last over time; for this reason it is essential that authentic Albanian products are marketed in the tourist development poles. "Brand Albania" will be in line with the characteristics and products of the areas designated for the development of tourism "- declared Klosi
Katherine Johnson, USAID representative in Albania, went on to say that "the" Brand Albania "project has an important role in agriculture and tourism towards a greater development of the Albanian economy. This project will create a national team in order to unify a brand for authentic Albanian agricultural products. This initiative will help us to certify and increase the quality of the products ".
Seven public and private institutions will coordinate the work for the implementation of the "Brand Albania" project, which will act as a catalyst for agriculture and tourism, through the promotion of unique characteristics, quality and authentic Albanian agricultural products selected using them as " ambassadors of tourism.
The rural development agency opens its doors to farmers to promote their Albanian products.
The project, through a grant from 500.000 dollars by the REG, will provide direct technical assistance to the private sector, encouraging support and cooperation with the Albanian Government to create "Brand Albania".
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