Dua Lipa, international icon of pop music, was chosen as the face for the new perfume by Yves Saint Laurent.
The Albanian-born singer announced on her Instagram profile that she will be the new witness of the exclusive brand of cosmetics by Yves Saint Laurent.
"It was the hardest secret to keep! I am so proud and excited to finally announce that I am the face of the new Yves Saint Laurent women's fragrance.
Thanks to the incredible team of @yslbeauty for making me feel so at home, for allowing me to have a small role in helping to choose the final fragrance and for having fulfilled my work dream with a brand that I love so much.
I'm so excited for all of you to see the campaign that was shot by the registry and friend @ nabil, but for now here's a behind-the-scenes story."- we read in the post of Dua Lipa.
The latter, as emphasized by Stephan Bezy - Ysl beautè international general manager - was chosen because it embodies the brand's core values:
"Dua Lipa embodies the values of independence and freedom that have always been part of the DNA of Yves Saint Laurent. "- said Bezy.
The 2019 is a year that the pop-star born in London will hardly forget. In February, in fact, the Albanian-born artist was awarded two Grammy Awards as 'best debuting artist' - a category for which Bebe Rexha was also competing - and, together with Silk City, Mark Ronson and Diplo, for the best dance recording.
Born in London in 1995 from Kosovar parents from Prishtina, lived in Kosovo for a couple of years as a girl. In 2015 he signed a record deal with the Warner Bros. Records label, releasing his first single, New Love, produced by Emile Haynie and Andrew Wyatt in August of the same year.
Success came across Europe with the second single, Be the One, released in October 2015 and accompanied by its video clip. From then on it will be an escalation of international awards, including three Brit Awards and the MTV EMA.
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