It seems interesting to give notice of the «DISTAPTUR» Editorial Office created in Albania in the 1940 and which carried out its activity up to the 1943.
As part of the numerous initiatives - of an administrative, urban and economic development nature - undertaken during the years in which Albania was annexed to Italy - with the N. 546 law of 7 December 1940-XIX, promulgated by Francesco Jacomoni di San Savino, Lieutenant General of His Majesty Victor Emmanuel III and published in Tirana on the ZYRTARE FLETORIA (Official Gazette of the Kingdom of Albania) N. 192 of 19 December 1940-XIX, the Distaptur Editorial Body was established.
The institutive law provided that the entity was reserved the exclusive rights in Albania of the editions of all the publications having the character of political, social, economic and tourist propaganda, including illustrated postcards.
The Distaptur Agency had legal personality and autonomous management. It was based in Tirana and operated within the General Directorate of Press, Propaganda and Tourism of the Presidency of the Council of Albania.
The law determined the bodies of the Body, the President and the members of the Board of Directors. The Managing Director - as required by Article 6 of the law - directs all the activities of the Entity, takes care of the administration, proceeds to appoint the employees; presides over the preparation of the budget and final accounts, as well as the compilation of the monthly reports and presents them to the President and the Council for the necessary approval.
The CEO has full responsibility for the implementation of the advertising program and the editorial program approved by the Board and ratified by the President, and is accountable to these bodies.
The Entity "Distaptur" was reserved the exclusivity of the production of illustrated postcards, whose sale could be carried out either directly or through wholesalers and retailers.
Over the years the 1940-1943 the Entity had a considerable publishing activity and published numerous books, now hard to find. Let us remember, among others, the volume "Mountains of Albania" by Piero Ghiglione published in 1941 (perhaps the first geographical study of the Albanian mountain system) with an appendix to a study on the rhapsodies of the Albanian mountain by Nicola Lo Russo Attona. An edition in Albanian language was published of this volume, for a greater diffusion in the cultural institutions of the country. We quote, among other publications of the Ente, "The war against Greece" by Silvio Bitocco, and in Albanian language "Fashizmi dhe Europa" by Ezio Maria Gray and some volumes of a "Library of popular culture" in Albanian language.
Important realization of the Distaptur Institution was the publication - in two editions - one in Italian and one in Albanian - of the monthly magazine DRINI - MONTHLY BULLETIN OF ALBANESE TOURISM, official organ of the General Directorate for Press and Propaganda - which had as its purpose the knowledge of the country and the development of tourism in Albania. The magazine - released from the 1940 at the 1943 - housed articles of a historical, geographical, archaeological, naturalistic and costume nature about Albania, as well as useful information for the visitor.
Numerous scholars, university professors, journalists, Italians and Albanians collaborated with the magazine over the years. Among these we can mention prof. Antonio Baldacci, prof. P.
Giuseppe Valentini SJ, prof. Pellegrino Sestieri, Ing. Piero Ghiglione, the poet and writer Adriano Grande, journalists Sandro Botta and Indro Montanelli, Albanians Alarupi Vasil, Bubani Gjergj, Harapi P. Zef, Koliqi Ernest, Mborja Prof. Perikli, Shundi dr Stefan.
Finally, and this is a sector of particular interest for the Ente's activity, it was the edition of numerous series of photo cards - both in color and in black and white - and of postcards that reproduce paintings of landscapes and costumes painted by artists Italian. The postcards were spread throughout Albania and are still particularly sought after by collectors.
Photographs were taken by skilled photographers, who traveled all over the country, and illustrated with singular effectiveness the situation of those years of the smaller towns and centers of Albania, of the markets, of the customs of the various regions of the country, of daily life and urban development that deeply modified Tirana and other important Albanian cities.
In addition, some series are taken from paintings by contemporary painters who painted landscapes, costumes and scenes of life in Albania.
In total it is more than 400 postcards that constitute an iconographic heritage of great interest, and which would be desirable to be properly exploited and brought to the knowledge of a wider public.
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