Will Smith will return to music by recording the official anthem of the imminent world cup of Russia 2018 together with the Colombian star of Reggaeton Nicky Jam and the Kosovan pop singer Era Istrefi.
According to the weekly American music magazine, Billboard, and other sources, most likely the single will be released Friday May 25 and it will be produced by Diplo, the US producer who is behind the hits of the musical group composed by Major Lazer, Lean On and Cold Water.
The official song of the world cup is usually performed in the opening or closing ceremony. In the 2014 Jennifer Lopez e Pitbull performed the single 'We are one (Ole Ola)'in the opening ceremony, while in the 2010 World Cup in South Africa Shakira inaugurated the competition with his single 'Waka Waka'.
Era Istrefi: the biography
Born in Kosovo, in the capital Prishtina, from the journalist Nezir Istrefi and by the singer Suzana Tahirsylaj, Era Istrefi is the sister of the famous singer Nora Istrefi. It is an Albanian town from the 2016.
The singer released her debut single 'Mani per money' in the 2013: her style features urban sounds and Albanian texts with scattered English phrases. In the 2014 she was nominated at the VideoFest Awards in four categories, winning three; best emerging artist, best performance and best styling.
In December 2015, instead, 'Bon Bon' was released, the single that has climbed all the charts in Europe and in the world and that has launched Era Istrefi in the international market. Thanks to the song, in fact, the Kosovar singer got over a billion views on YouTube and won gold records in Canada, Germany, Italy and the Netherlands. In addition to the original Albanian version, the song was also published in an English version for the American market.
Thanks to the success of 'Good Good'the singer earned a contract with the record labels' Sony Music' and 'Ultra Records' in the 2016.
Then, in the 2017, Era Istrefi has won a European Border Breakers Award, in recognition of its global success.
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